The elegance and charm of Indian ethnic wear have been upheld since times immemorial, and the occidental culture has always been fascinated by the glamour and magnificence of the popular ethnic outfits - saree, salwar suit and the lehenga. With the innovation and introduction of new trends and fashion, talented fashion designers blended the western and ethnic sensibilities together and gave birth to fusion wear which took the global fashion arena by surprise. The elegant trends, cuts and comfort aspect of western wear were blended with the traditional finery and glamour, and it naturally notched up the popularity of Indian ethnic wear in the global market.
But, the popularity of Indian ethnic wear for women and men experienced a sharp decline in the recent past because of dropping quality standards, high prices, lack of innovation and increase in the popularity of western wear. There came a time when ethnic wear was simply not considered chic enough to match with the modern context. But thanks to the much-needed creativity and inventiveness of the fashion designers Indian ethnic wear has once again undergone a revival in India as well as all over the world.
5 Reasons for Global Popularity of Indian Ethnic Wear for Women
There are a number of factors that has attributed to the increasing popularity of Indian ethnic wear in the global market.
Fusion of Western and Traditional Fashion - Western fashion is known for its level of formality, suave style, elegant cuts and high-end fashion that rules the international fashion ramp whereas Indian traditional wear is known for its glamour, opulence and gorgeousness. Modern fashion designers have blended these two sensibilities to come up with latest designer sarees in a range of material and fashionable styles, latest salwar kameez in a plethora of designs and cuts and latest lehenga choli which are a combination of comfort and chic style. These are the latest trends in Indian ethnic wear that are becoming popular on international fashion ramps, film festivals and events and even Hollywood celebs are spotted wearing these uber-chic ethnic outfits.
Ideal for Traditional Occasions - Traditional and ethnic outfits have always been the favourite during festive occasions such as Navratri, Diwali, Dussehra, Karwa Chauth and Eid and Asians living abroad also prefer to dress in traditional outfits with a touch of innovative style during the festive season in order to enjoy the occasions in its true spirit. Even people of the western culture, who participate in these occasions like to experiment with their style and favour trendy ethnic outfits over formal western wear.
Increasing Online Promotion - One of the major reasons for increasing popularity and demand of Indian ethnic wear in the global market in recent times is the increasing use of E-Commerce by the various small, medium and large-scale enterprises of India. The powerful e-commerce platform has made it possible for Indian designers and craftsmen to reach out to the global fashion arena and it also facilitated overseas tread. The online ethnic wear stores have made it possible for people from all around the world to know about Indian traditional fashion and ethnic wear; browse through the garments are even place an order. The global buyers are more interested to buy traditional embroidered sarees, designer salwar kameez, lehenga choli, tunics, kaftans and kurtis along with intricately designed jewellery. Today, people have the option to buy Indian ethnic wear online from a wide range of dependable online stores.
High-Quality Product at Reasonable Price - The downfall of ethnic fusion wear was mainly caused due to reduced quality of the garments and excessively high prices. But modern designers and craftsmen have made amends by improving the quality, design and finishing of the garments and online e-commerce sites have made these garments available at reasonable prices along with additional discounts and offers which have turned Indian ethnic wear into a cost-effective and viable option making it available to a wide spectrum of customers from all over the world.
Popularized by Bollywood - Yet another factor that led to the revival of Indian ethnic wear is the Indian television and film industry. In most cases, people derive fashion inspiration from their favourite B-Town celebs and famous Bollywood divas from Kajol, Aishwarya Rai Bachchan, Madhuri Dixit and Vidya Balan to the younger generation of actresses such as Deepika Padukone, Katrina Kaif, Sonam Kapoor and Priyanka Chopra are all upholding Indian ethnic wear at the global platform and are often seen wearing fashionable sarees, designer lehenga style saree, lehenga choli and salwar suits to events, award ceremonies and promotions. This revival of traditional fashion in Bollywood has also influenced the demand for Indian ethnic wear in the global market.
Today, designer Indian ethnic wear has become popular in international markets like Europe, UK and the US along with Brazil, Indonesia, Malaysia and Singapore because now people have the facility to shop for Indian ethnic wear online from a plethora of reliable online stores and e-commerce sites.
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